Strategic Marketing and Planning
Inez Blackburn is president of MTI Market Techniques & Innovations Inc.a strategic planning and marketing consulting firm providing strategic, tactical, and leadership services, primarily in the area of developing business and marketing plans, for leading Fortune 500 companies. The firm oversees the creation of customized training sessions and provides ongoing professional services geared to maximizing opportunities in the supply chain using e-Com and ABC methodologies. They have conducted and implemented numerous industry-wide initiatives including Efficient Consumer Response, Category Management and ABC for the retail, food service, financial and technology segments.
Ms. Blackburn is the co-author of "Pride Passion Profit: 7 Steps to Category Development."
She is an adjunct professor at the University of Toronto. In addition, she teaches Advanced Retail Technologies and Managing Retail Information Systems courses at Ryerson University in Canada.