Great design ideas are important, however any seasoned retailer knows that getting the production right and managing the supply chain efficiently can make or break the collection’s ultimate success. From drawing board to selling floor is a complex journey with many potential pitfalls and problems. Buyers are now recognizing the advantage of working with a company that can manage the entire product lifecycle, from concept to finished garment, seamlessly integrating the many facets of the process.
Hong Kong-based InDhouse is combining its skill at designing standout collections with its ability to full production packages for its clients. With a development center in Southern China, the company can offer full fashion trend services, including color palettes, stitch research, yarn references, knit panel designs to full garment sampling. InDhouse is a part of the Aussco Group Limted, which develops market-oriented products for the womens, mens, childrens, home textiles and lifestyle markets.
“Most design houses only focuses on making their designs. By leveraging our experience and networks in the industry we can help source the yarn, do the sampling and manage the production. Very few design houses know how to find the right yarn spinners, negotiate the price, do the merchandising and manage the production in a cost-efficient way,” said Paula Cheng, Project Manager at InDhouse. Ms. Cheng earned a masters degree in knitwear design from Parsons The New School for Design and then worked within the LVMH fashion group before becoming one of the lead designers at InDhouse.
“We fill a blank in the market by integrating the two parts and providing a one-stop solution. It saves a lot of cost, time and effort for brands and retailers. This is especially vital for the young, upcoming brands, where we are able to share our experience and help them walk through the whole production process,” said Ms. Cheng.
InDhouse conducts comprehensive research in fiber, color, material, techniques and styles to understand the market trends and create exclusive collections for its brand clients. Its design team creates over a thousand panels and garment designs every year as part of its mission to offer commercially viable and technically practical designs for its customers.
“We are in the market, constantly learning and observing the trends from different major markets,” she explained.
“We focus mainly on knitwear, which is very different from woven products. Instead of weaving the fabric and then doing the cutting and sewing, in knits we go directly from the yarn to the finished garment. It involves much more technical details, similar to a programming language. The design side has to work hand in hand with the production side. Only by knowing the machines and the technical complications, can one achieve the best results,” said Ms. Cheng. InDhouse has its own in-house knitting facilities to experiment with their latest developments.
“When client comes to InDhouse they have full access to our trend collection of 250 individual design panels for treatment and yarn references, as well as 100 full garments for shaping, washing and finishing references. They can also create their own design with our design panels, including full stock service for our clients,” said Ms. Cheng. InDhouse also has its own pattern library where previous designs are archived with swatches and knitting specifications.
Collaboration with SPINEXPO
As one of the leading design studios, InDhouse understands the importance of having first hand trend information, and more importantly, working with the best mill partners. To achieve this, they choose to work with SPINEXPO, which continually sets new standards for creativity in the knitwear industry.
“SPINEXPO is a very professional show. Leveraging this platform, we are able to learn about the latest trends and find amazing mill partners. The organizer has helped us a lot in expanding our network. We are also honored that InDhouse has been invited to show our designs in the SPINEXPO trend forum, “ said Ms. Cheng, noting that they will continue their collaboration with SPINEXPO in 2016.