Successful Brand Marketing
an INSIDE FASHION Special Report
Fifteen of the world's leading brand experts share their experience on how to build a powerful, profitable brand.
Understand why "focus" is critical to building a strong brand. Learn how to manage all of your brand's "touch points".
Gain insights into why Asia has failed to establish internationally recognized brands - and what Asian companies can do now.
Hear what the experts have to say about digital media. Is online advertising worth the investment? Learn how can you take advantage of social media.
Learn how you can leverage the brand value of 'branded ingredients' to boost your product's prestige and authenticity (includes a guide to the leading branded ingredients - with contact details!).
Available in English and Chinese editions.
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