Burberry (UK) is suing J.C Penney (USA) for selling outerwear items and scarves, which feature copies of the British brand’s iconic check pattern. In a complaint filed in a US district court in Manhattan, the luxury group accused the US department store of illegally copying and selling items such as quilted jackets and peacoat with matching scarves bearing its trademark “Burberry check” pattern. The file noted that J.C Penney continued to infringe on Burberry’s trademark two month after the luxury fashion house raised its objections. The Levy Group, a Manhattan distributor, was also accused of supplying the counterfeit goods and names a defendant in the lawsuit, according to Reuters.
With the classic Burberry scarf bearing the check pattern retails for US$475, J.C Penney’s wool pea coat is being advertised with a free scarf featuring a check pattern - a decision which the luxury fashion house fears may lead to consumers confusing the two and the inferior quality from J.C Penney’s products damaging their product reputation. With it’s lawsuit Burberry hopes to stop any further infringements from J.C Penney and receive either triple damages, disgorgement of illegal profit or US$2 million payment for each infringed trademark. J.C Penney has yet to respond to the accusations.