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Design Room Techniques (Professional Edition)
Easy-to-apply techniques for creating mass-production garments - from design to production.
Laurel Hoffman
Understand how sample garments are made; understand how and why various fashion designing procedures are used in the industry; overall concept of how fashion designing, patternmaking, and sample making are interrelated. When you have completed this book you will understand the concepts that underlie the technology used to design and manufacture apparel. Includes a glossary.
US$299.00
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Visual Merchandising and Display
Martin M. Pegler
Anyone in merchandising - from store planners and manufacturers to visual merchandisers - should read this book. All aspects of visual merchandising and display, from classic techniques to the most avant-garde developments are addressed. Using hundreds of textural and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.
US$185.00
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The Power of Retail Branding
The Editors of Retail Ad World
An inside look at the marketing objectives, strategies, and executions of the most successful retailers. Included are hundreds of full-color visuals from successful retail marketing campaigns, personal interviews with brand planners and discussions of the concept of brand/power strategies.
US$130.00
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